Editorial Standards

Swasthya Plus is a video-first health encyclopedia. These standards describe how we choose, verify, and maintain the health information on this site — and how we stay accountable to the people who rely on it.

Last updated 23 April 2026

At a glance: we publish only evidence-based information, name and link the reference source on every health topic page, feature only verified Health Experts, and commit to correcting errors within 15 days of a reasonable request.

1. Our commitment

Swasthya Plus exists to make credible health information accessible in the languages people actually use, especially in India. Our commitments to readers are:

Evidence-based only. We feature mainstream, evidence-based medicine. We do not publish content promoting Ayurveda, homeopathy, naturopathy, unproven “home remedies,” or any modality whose efficacy is not supported by peer-reviewed clinical evidence.
Independent of commercial influence. No article, health topic page, or video is placed, prioritised, or suppressed in exchange for payment, gifts, or favours. Where sponsorships or partnerships exist, they are disclosed on this page and on the relevant content.
Transparent about sources. Every health topic page names and links the main reference source used for that overview. Our published health topic pages are written by Swasthya Plus for Indian readers rather than reproduced verbatim from a source site.
Honest about limits. We are an information service, not a substitute for a consultation. Our Medical Disclaimer is linked on every page.
Free of engagement dark patterns. No streaks, no fake urgency, no manipulative UI designed to keep you on the site longer than you need to be.

2. What we publish — and what we don’t

Swasthya Plus publishes two kinds of content: health topic overviews (plain-language summaries of diseases, symptoms, and treatments) and explainer videos (recorded by verified Health Experts).

We will not publish content that:

Promotes unproven or pseudoscientific treatments.
Recommends specific prescription medicines, doses, or procedures to individual viewers (readers must consult a qualified Health Expert).
Diagnoses or treats emergencies outside a clinical setting.
Stigmatises, shames, or moralises about any medical condition.
Serves as covert advertising for a hospital, brand, or product.

3. What our videos are — and aren’t

The videos on Swasthya Plus are educational. They are intended to help you understand a health topic, a symptom, or a decision you may be facing, and to prepare for a conversation with a qualified professional. They are not personal medical advice, do not diagnose you, and do not prescribe treatment.

We deliberately exclude content that claims to “cure” serious illnesses without supporting evidence, consistent with the spirit of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. We do not publish content that promotes specific branded medicines or medical devices, and we do not feature “cured patient” testimonials or before-and-after claims.

4. How Health Experts appear on Swasthya Plus

Health Experts on Swasthya Plus are drawn from our verified network of video contributors. Their appearance here carries a few important boundaries:

An expert’s appearance is not a commercial endorsement by them of Swasthya Plus or its services.
An expert’s appearance is not an invitation to consult them as a patient. We do not arrange or facilitate consultations with featured experts.
Experts do not pay to appear on Swasthya Plus, and Swasthya Plusdoes not share viewers’ personal data with them.
Experts retain their own professional independence and remain bound by the National Medical Commission’s professional conduct regulations, or the equivalent council or professional-body rules for their field.

5. Our sources

We lean on a small number of authoritative reference sources:

MedlinePlus, the consumer-health service of the U.S. National Library of Medicine (part of the National Institutes of Health). MedlinePlus content is generally in the public domain and is reviewed by medical librarians and clinicians. We use it as a reference source and link it where relevant.
NHS, the United Kingdom’s National Health Service. We use relevant NHS health guidance as a reference source and link it where relevant.
WHO, the World Health Organization. We use WHO material as a reference source, especially for burden figures and global health context, and link it where relevant.
Peer-reviewed medical literature and guidelines from bodies such as the Indian Council of Medical Research (ICMR) and major Indian and international medical associations, where relevant.
Verified creator videos from the Swasthya Plus network of Health Experts, each with public credentials.

We do not rely on blogs, press releases, or social-media posts as primary sources for medical claims.

6. Verifying Health Experts

Every Health Expert featured on Swasthya Plusis a real, practising professional. Before a Health Expert’s profile is published we verify:

Identity. Full legal name matches a verifiable public record.
Credentials. Degrees, council registration, and qualifications as relevant to their field (e.g. Medical Council of India / National Medical Commission registration for doctors, qualifications from recognised institutions for nutritionists and psychologists).
Scope of practice. We list a Health Expert’s specialisation based on their own published credentials — we do not invent or upgrade titles.

We use the umbrella term Health Expert rather than “Doctor” because our content features doctors, nutritionists, psychologists, and certified coaches — each labelled accurately in their profile.

7. Review and updates

Health information changes. Our commitments on freshness:

Health topic overviews are reviewed against their named reference sources on a rolling basis. The reference source for every overview is linked publicly so readers can inspect it directly.
Videos older than five years are flagged for re-review and either re-endorsed, replaced with a newer explanation, or retired.
Every public page carries a Last updated timestamp.

8. Corrections

We take accuracy seriously. If you believe something on Swasthya Plus is factually wrong, misleading, or out of date:

Email hello@swasthyaplus.com with the page URL and a brief description of the issue. Where you have one, include a link to an authoritative source.
We acknowledge corrections requests within 24 hours and aim to resolve substantive issues within 15 days.
If a correction materially changes the guidance on a page, we note it near the top of that page.

9. Funding and independence

Swasthya Plus is operated by ODICAST Digital LLP, a for-profit social enterprise, and supported by IFI Foundation, a non-profit focused on public health information and outreach. We sustain our work through revenue streams on the Swasthya Plus video network (including advertising on our YouTube and social channels) and mission-aligned communications engagements with partners — all kept structurally separate from editorial decisions.

Where a piece of content has been supported, sponsored, or contributed in partnership with a hospital, brand, or NGO, that relationship is disclosed directly on the content itself.

10. Your feedback

These standards are a living document. We welcome feedback on how we can do better. Write to us at hello@swasthyaplus.com or via our Contact page.